2014: a media odyssey
Imagine a world where outdoor posters can recognise your face and address you personally. Where you can update your Twitter feed as you watch TV and the morning commute is a sea of people reading Metro on their Amazon Kindle.
Sound far-fetched? These are all trends the futurologists and experts consulted by Media Week on the following pages believe will be commonplace in the next five years.
Think back to 2004: you would have been laughed out of the pub if you had brought up the subject of tweeting and you couldn’t have discussed what you watched on the iPlayer last night – because it didn’t exist, and neither did Facebook, Spotify or the iPhone.
Even the now-ubiquitous Google had only just arrived 10 years ago. Mark Howe, Google’s country sales director, says: “There’s no way anyone would have had any concept of search becoming so big. Similarly, as we forecast now, there will undoubtedly be another entrant to the community that no one is getting their heads around at this point in time.”
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MediaWeek: 2014: a media odyssey
