It is a fair bet that almost anywhere and everywhere you look at this year’s IBC there will be examples of 3D in action. Indeed, the green shoots of 3D on TV are everywhere around us. In Europe satellite operator Eutelsat has been running a free-to-view experimental 3D channel for the past 18 months. It is the same in Japan. Now BSkyB says it will have a dedicated 3D channel on air next year, while DirecTV and Fox in the US are known backers of 3D, as is Discovery Channel. Even the UK’s Channel 4 is about to get into the act with a week of special 3D programming including previously unseen images of Queen Elizabeth in 3D.

Hollywood’s enthusiasm for 3D is obvious as movie after movie is released to adoring fans prepared to pay a premium to visit 3D-equipped theatres. But how important will 3D be on TV?

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Rapid TV: 3D will be big, very big, for TV

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