3DTV Goes on the Road
Panasonic said it contributed AV tech to the making of the film and is continuing to hype the Dec. 18 release with supporting consumer technology. Hence, an alliance with Twentieth Century Fox, Lightstorm Entertainment and Cameron himself. The agreement calls for Panasonic to tie the film in with a global ad campaign for its 3DTVs that includes a worldwide road show.
Panasonic said it would “activate” the “Avatar” deal in the United States with a multipoint media/sales campaign and a nationwide tour with customized 18-wheelers outfitted with 103-inch Panasonic Viera plasma HDTVs and Blu-ray disc players to showcase 3DTV. Three such mobile units will be deployed across Europe in the fall. In Japan, a Viera TV campaign will start in the fall.
Read More At;
