3DTV: Where will the hype lead? Winners and losers as always
The recent Consumer Electronic Show was the first time that the 3D TV lobby championed their product. Not one, not two, but virtually every TV set manufacturer and a lot of other companies were showing their 3D solution. At the same time, HDMI brought out a standard for 3D TV. Sky talked about the start of its 3D sports service – available, perhaps, before anyone can actually get hold of a 3D set. Even the Digital TV Group (DTG), a UK committee set up to bring digital TV to the market, has jumped on the wagon to say ‘We need standardisation’. Finally an element of sense.
The recent HD DVD/Blu-ray stand-off showed that there are winners and losers – to the victor the spoils. Blu-ray won, HD DVD was a lot of money down the drain. If there was one standard, say Blu-ray, from the start then consumers would have entered the market quicker and devices would already been 20% cheaper than they are now. Instead, the ‘which standard should I go for?’ left people watching from the sideline and mass-market production on standby.
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