–While programmers like ESPN are rushing to set up 3D TV channels, the majority of consumers-about 54 percent-are most interested in using the new technology to watch 3D movies at home. Furthermore, about 33 percent are interested in having 3D gaming experiences on the TV, while just 7 percent showed interest in 3D TV programming.

–The awesomeness of “Avatar” may have convinced many people they want to buy 3D TVs, and led to 81 percent of those whose opinions were collected to have a positive take on the 3D viewing experience, but early indications also suggest consumers might want to use the technology primarily for “movie nights” and other special events. Research also suggests some consumers think 3D TV is fine as a “two-hour gimmick,” and that many “can’t imagine” it as a 24-hour experience–another dose of realism for developers of full channels.

–Additionally, while gamers are excited overall about using the technology, and are likely to urge others to try it, they have concerns about eye strain and headaches if they spend too much time in 3D game-land.

Read more at: http://www.fierceiptv.com/story/3dtv-zpryme-reports-potential-usage-scenarios/2010-03-30#ixzz0jkxRRP3t

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