Top-tier global TV makers are engaging in stiff competition to secure the leadership in the next-generation and probably more profitable 3D TV sector.

The sci-fi blockbuster “Avatar” and other recent titles have sparked massive interest in 3D films and prompted studios to plan a stampede of new movies, boding well for 3D TVs.

Manufacturers hope the 3D technology will be as big a boost for the industry as the transition to color televisions from black and white.

On the top front, there are the two long-time bitter rivals but ironically partners ― Samsung Electronics and Sony Corp. of Japan.

Attention is being focused on whether the hardware-driven Samsung to successfully deny fresh and bigger challenges from Sony in 3D televisions, analysts and officials say.

The Tokyo-based entertainment conglomerate, which relinquished as the TV leader position to the South Korean company since 2005, has been set an aggressive 3D TV sales target for 2010 at 2.5 million units.

The target is an increase of more than 20 percent than Samsung’s 2 million units. Analysts say Sony’s such upbeat target is based on the strengths of its comprehensive 3D-related software.

Read More at; http://www.koreatimes.co.kr/www/news/biz/2010/03/123_62250.html

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