Cable giants hope to sell us on the value of 3-D TV
Cable giants ESPN and Discovery Communications very excitedly put out word Tuesday that they’re each going to start presenting some programming in 3-D.
Because we lack the bucks for the new high-tech TVs that will be needed to enjoy the full effect, this development is one that doesn’t yet look as though it’s headed straight at most of us.
The announcements were timed to dovetail with the big Consumer Electronics Show in Las Vegas. Companies such as Sony Corp., a partner with IMAX in Discovery’s 3-D channel, are poised to market the TVs soon.
But the full picture is less about what we see than what we feel.
The hope is that when awe-struck by the lifelike illusion of images coming off the screen, we won’t notice the very real cash leaving us — or better still, we won’t mind.
It’s a question of value. On a lot of fronts.
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