The Government of Dubai, Department of Tourism and Commerce Marketing (DTCM) is taking part in an 3D advertising campaign in London’s St Pancras Station between 15-28 September with 36 hours of footage of Dubai shown across screens displayed in the station concourse.

The campaign uses a Philips 3DTV which uses a “lenticular” lens – similar to the grooved plastic pictures that move when flexed – to ‘trick’ the brain into seeing images floating in front of the screen.

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AV: Dubai in 3D advertising campaign at St. Pancras Station to promote tourism

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