ESPN Sets Up 3DTV Lab
ESPN, citing the need for “a real-world testing ground” for the ongoing development of its forthcoming 3DTV service, said it has designated the ESPN Innovation Lab at the Wide World of Sports Complex at Walt Disney World Resort in Orlando as the hub for developing 3D technology.
Last month, ESPN said it would debut a 3D service this summer with the World Cup, and would include at least 85 live events in the first year, including college football, college basketball and National Basketball Association games. However, the programmer said, it would be in experimentation mode with 3DTV leading up to the June launch as it looks at different technologies and production techniques.
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