James Cameron’s Avatar and 3D technology brings fans into the cinema
THE three-dimensional future of cinema has arrived.
James Cameron’s much-hyped sci-fi adventure,Avatar, has opened in cinemas across Australia, and is expected to set a new box office standard for 3D films.
“Ultimately, when the film’s run ends, this will be the first film where 3D has financially out-performed 2D,” said Marc Wooldridge, managing director of 20th Century Fox Australia, the studio behind the film.
The number of 3D screens in cinemas has been increasing for the past year, but the rush really set in to have more screens ready for Avatar.
“Exhibitors had Avatar as their target film, in order to make 3D available to their customers,” Mr Wooldridge explained.
