NPD: 3D TV Spawns Interest, Concerns
A new consumer study from The NPD Group has found that while consumers are interested in 3D TV, they still have some reservations about making a purchase right away.
According to the NPD’s Snapshot Report: 3D Television, about a third of consumers were at least “somewhat interested” in having 3D capability on their TV, but many cited cost, content availability and convenience of watching in 3D as real concerns about making an investment in 3D TV gear this year.
The market research firm said the cost of a 3D TV and the cost of getting 3D content on their TV were concerns for more than 60 percent of consumers.
Some 64 percent of respondents cited the possibility of having to pay more for 3D content from television service providers as a potential negative, and 61 percent were concerned about 3D adding significant cost to the price of a TV.
Read More at; http://www.twice.com/article/450903-NPD_3D_TV_Spawns_Interest_Concerns.php
