Video Interview. BSkyB has said its proposals to launch a 3D television service in 2010 do not circumvent the various industry initiatives to develop a common standard for the format.

In a Broadband TV News/Videonet interview Brian Lenz, director, product design & TV product development, BSkyB, said it was not the issue that many in the industry were making out because all the manufacturers with which the satcaster has held discussions were proposing multiple input formats.

“In general standards are not developed by committees and then brought to market, standards are developed by commercial ventures into the marketplace to set and form that standard,” said Lenz. “What we’re doing is actually reusing the HD format and embedding two images into that and whether you do it side by side or top down it’s non-proprietary, it’s simply an open format, it’s encoding, and it’s re-using the HD infrastructure and we believe that that is the way to get the best quality stereo 3D signals to customers in broadcast.”

Read More at:

Broadband TV and News: Sky 3D will set standard

Comments are closed.