Japan’s Sony, which is doing everything it can do to better compete with Samsung Electronics in televisions, is eyeing an increased TV share in the South Korean market ― a tomb for foreign consumer electronics players.

But this time, the struggling Tokyo-based company may get more chance to attract domestic buyers as it is planning to sell full high-definition (HD) 3D LED-backlit LCD TV sets from July at affordable prices.

The plan has mostly been welcomed by consumers here who are eager to buy sets at discounted prices and raises the possibility that Samsung Electronics and LG Electronics will join the price competition, analysts say.

“We can confirm our July launch plan of the sale of 3D flat-screen television sets in South Korea,” Hong Ji-eun, a representative at Sony’s South Korean branch, said Monday.

Read More at; http://www.koreatimes.co.kr/www/news/tech/tech_view.asp?newsIdx=63666&categoryCode=129

One Response to “Sony Joins ’3D Bandwagon’ in S. Korea”