The three-dimensional (3D) content business is growing very quickly indeed, as more and more theaters announce support for 3D imagery. Some films in the US have grossed Yen30 billion. Standardization efforts have started up, primarily in the US, to accelerate this trend, and in 2010 audio-visual (AV) equipment such as televisions will also begin to provide full-scale support for 3D.

“A diverse range of businesses are getting involved in 3D imagery… Everything from content like movies and games to hardware, like TVs. It feels like it’s turning into the same sort of thing as the automotive industry,” says Mohammad R Ahmadi, president, Technologies & Corporate Development, XpanD Inc of the US, which is involved in upgrading movie theaters to support stereoscopic 3D. He is convinced that the 3D movie market, surging fast, will not fizzle out like it did the last time. Driven by 3D imagery, products across the board are gearing up for support, including TVs, personal video recorders (PVR), broadcast services, mobile phones, personal computers (PC), and game systems.

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Techon: Standardizing 3D Imaging: from Movies to TV Sets

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