Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D
Technicolor has reached an agreement with New York City-based Bow Tie Cinemas to install Technicolor 3D in all Bow Tie locations on 25 of its 150 screens. Technicolor 3D is a new 3D system for 35mm projectors, enabling exhibitors to equip theatres for high-quality 3D at a fraction of the cost of installing a digital 3D projection system.
The Technicolor 3D system utilizes a next-generation 3D lens for projectors and film prints created with patent-pending digital processes to optimize the motion picture image for 35mm 3D projection. Bow Tie will install Technicolor 3D in advance of the first film available in the Technicolor 3D format: How to Train Your Dragon from DreamWorks Animation SKG, Inc. on March 26.
“Our customers have resoundingly expressed their desire to see 3D films and we have responded by making sure that top quality 3D presentation will be a part of the movie-going experience at every Bow Tie Cinema,” said Ben Moss, CEO of Bow Tie Cinemas. “Technicolor 3D delivers the high-quality presentation that our customers expect, and allows us to utilize our existing equipment to accommodate the crowded upcoming 3D release schedule.”
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