3D movies and film advertising are about to get a big boost, courtesy of three national theater chains — AMC, Cinemark and Regal — which formed Digital Cinema Implementation Partners in 2007 to create a network of digital 3D projectors.

DCIP has raised $600 million of new financing to carry out this formidable digital infrastructure project, which will ultimately bring digital 3D projection capabilities to 14,000 theaters nationwide — almost tripling the current number.

The DCIP announcement has major implications for the cinema ad business, offering advertisers new opportunities to produce engaging, eye-catching creative. AMC, Cinemark and Regal all own stakes in National CineMedia, a leading cinema ad network, which has mounted a number of initiatives to expand its digital ad offerings in theaters, lobbies and online.

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