Tron Legacy Viral Event Recap – Trailer Debuts in IMAX 3D!
Last week, Disney kicked off a big viral game for Tron Legacy that resulted in the unveiling of this special event held today (Saturday) in five major cities around the world. The tickets were given out on a site called Pit Cell and the event sold out within 20 seconds. Our event in LA was hosted at The Bridge in IMAX 3D. Right at the beginning, the lights went down, the two minute trailer premiered, and then the lights came up. But the audience demanded they show it again, so to allow time for the print to be rewound, they brought up Tron Legacy directorJoe Kosinski and original Tron director Steve Lisberger for a quick Q&A as well.
Read more at: http://www.firstshowing.net/2010/02/27/tron-legacy-event-recap-first-trailer-debuts-in-imax-3d/#ixzz0gnAKEtiC




